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I get a lot of folks looking for Pay per click marketing or what is commonly called PPC. Most of the folks are completely intimidated and confused by how to set up a campaign. I generally use PPC to “purchase” a higher position on the search engine results page (SERP) until traditional SEO can earn top positions through organic results.
PPC is simply one form of online advertisement. Most of the time it allows you to place an advertisement on the search engine page. To see PPC in action, simply go to your Google search page and type in a search query and you will notice that there are many advertisements that are listed on the right side of the search results page. There are also a few normally listed above the “organic” search results. If you click on any of these ads, the company that owns the ad will pay for that click as you are redirected to their landing page or home page.
PPC is very flexible, allowing the advertiser to target geographic areas and in some instances such as Facebook, the advertiser can select key demographics. You also will have control over the financials (cost) of your campaign. You can decide on how much you are willing to pay for each visitor that clicks on your ad; however, the stiffer the competition, the higher your cost to achieve top ad positions. Sometimes lower ad positions are beneficial in that they weed out impulse clicks and you may still achieve just as high if not higher conversion rates.
The single best thing about PPC is that results are almost instant (well, at least very fast). As long as you are targeting the right search terms and have descent wording on your ads, you should get visitors to your site in short order.
Now this is a simple overview. The most popular PPC seller is Google with their Adwords program. You should have an understanding of how to conduct keyword research before beginning any PPC campaign. If you are going to use Google, you should understand that Google has what is called the Google Quality Score, which confuses matters a bit, but may allow you to get higher ad placements than someone who is willing to pay a higher amount per click if Google determines that there is more relevance (among other factors) for those who click on your ads.
Should you need assistance or just someone to answer a few more questions, you can book on my calendar by clicking on the link at the top of this page (schedule a free meeting). I would be happy to assist you.
To your success.
